Sillwater: Seed round
Chapter 1The gap
Seed round
Maps draw zones. Floods hit buildings.Floods hit buildings.
Sillwater scores flood risk for every commercial building, so insurers can price the water that is actually coming.
Same valley, two answers: the map and the water.
Sillwater is a flood-risk company for commercial insurers. Flood maps are drawn for whole neighborhoods, but a flood reaches one building at a time. Sillwater gives every commercial building its own risk score, so an insurer can price the water that is actually coming. This deck covers the gap in today's pricing, the proof that scoring by building works, and what a $4.5M seed round will fund.
But today insurers price flood with a map, and the map misses a lot
The problem
Nearly four in ten floods hit off the map.Floods hit off the map.
Based on 4,800 flood claims from partner insurers, 2021 to 2025.
- 6161Inside the mapped zone
- 3939Outside the mapped zone
100 flood losses, one dot each
| Before | After | |
|---|---|---|
| Inside the mapped zone | 61 | 61 |
| Outside the mapped zone | 39 | 39 |
Insurers price flood by zone map because the map is all they have. We reviewed 4,800 flood claims from partner insurers between 2021 and 2025. Of every 100 losses, 61 happened inside a mapped flood zone and 39 happened outside one, where the map showed no special risk. Nearly four in ten flood losses were never priced for.
So the unit that matters is the building, not the zone
The insight
Flood risk belongs to the zone the building.Risk belongs to the building.
The same storm can flood one warehouse and spare the one next door. Street-level elevation, drainage and basements decide which, and a zone map can see none of them.
Flood risk belongs to the building, not the zone. The same storm can flood one warehouse and spare the one next door. Street-level elevation, drainage and basements decide which, and a zone map can see none of them. To price flood properly, you have to score every building on its own.
So we score every building, and every claim sharpens the score
Chapter 2The proof
How it works
Every claim makes the next score sharper.Claims make scores sharper.
- Building scores served a month
- 2.4M
- Survey. Elevation, drainage and basement data for each building
- Simulate. Thousands of storms run against every building
- Price. One score and a premium range an underwriter can read
- Learn. Each paid claim sharpens the next score
Sillwater runs a four-step loop for every building. It surveys elevation, drainage and basement data; simulates thousands of storms against the building; prices the result as one score and a premium range an underwriter can read; and learns from each paid claim. Today the system serves 2.4M building scores a month.
If asked
A zone map says in or out. We say how much.In or out, versus how much.
A flood zone map
- Drawn for whole neighborhoods
- Redrawn every few years
- One answer: in the zone, or out
A Sillwater score
- Scored for each building
- Re-scored as claims and data arrive
- A risk number an underwriter can price
A flood zone map is drawn for whole neighborhoods, is redrawn every few years, and gives one answer: in the zone or out. A Sillwater score is calculated for each building, is refreshed as claims and data arrive, and gives a risk number an underwriter can price.
And insurers that price this way pay out less
Priced by the building
Every insurer we measured paid out less.Insurers paid out less.
- Flood loss ratio
- 71%→58%58%
- Claims paid as a share of premium
- Change in loss ratio
- −13 pts = 58% − 71%
- 12-month average
- Insurers measured
- 6
- Each priced by building for a year
We stopped arguing about the map and started pricing the building.
Six insurers priced flood by building for twelve months, and every one paid out less. Their flood loss ratio, the share of premium paid out in claims, fell from 71% to 58%, a drop of 13 points. As one chief underwriting officer put it, they stopped arguing about the map and started pricing the building.
And more insurers are buying, and revenue is compounding
Traction
Revenue nearly quadrupled in eight months.Revenue nearly quadrupled.
| Category | Value |
|---|---|
| Feb | $319,246 (implied) |
| Mar | $376,710 (implied) |
| Apr | $444,518 (implied) |
| May | $524,531 (implied) |
| Jun | $618,947 (implied) |
| Jul | $730,357 (implied) |
| Aug | $861,821 (implied) |
| Sep | $1,016,949 (implied) |
| Oct | $1,200,000 |
Company data.
Monthly values implied from $1.2M and 18% growth; only $1.2M is reported.
- Growth every month
- 18%
- Eight months running
- Paying customers
- 19
- Insurers paying today
- Net revenue retention
- 128%
- Customers spend more each year
Annual recurring revenue is $1.2M today and has grown 18% a month for eight months, nearly quadrupling in that time. Only today's figure is reported; the earlier months are implied from the growth rate. Behind the curve are 19 paying insurers, and existing customers spend more each year, shown as 128% net revenue retention.
If asked
Each new customer pays back in seven months.Paid back in seven months.
- Gross margin
- 81%
- After software and data costs
- Months to pay back sales spend
- 7
- Average across all 19 customers
- Customers lost since launch
- 0
- No insurer has cancelled
Unit economics are healthy. Gross margin is 81%, after software and data costs. Sales spend pays back in seven months on average across all 19 customers. And no customer has been lost since launch, so every new insurer adds revenue that stays.
So the same pull applies across a much larger market
Chapter 3The road ahead
The market
We can already serve a quarter of a $2.6B market.A quarter of $2.6B, today.
Mid-size insurers are too big to price flood by hand and too small to build their own modeling team.
25% = $650M ÷ $2.6B
Mid-size insurer spend is 25% of total flood analytics spend
| total flood analytics spend | $2.6B |
|---|---|
| Mid-size insurer spend | $650M |
| Sillwater ARR | $1.2M |
Areas drawn to scale
Market sizes are company estimates.
Insurers spend about $2.6B a year on flood-risk analytics, and $650M of that sits with mid-size insurers, the customers Sillwater serves today. That is a quarter of the market. At $1.2M in annual recurring revenue, Sillwater is a dot inside that ring, drawn to scale. These market sizes are company estimates.
So here is the twelve-month plan to win it
The plan
The seed takes us to 60 customers and $4M ARR in a year.Seed to 60 customers, $4M ARR.
- Now: $1.2M. ARR, 19 customers
- Upcoming: Coasts. Gulf and Atlantic live
- Upcoming: Workbench. Ships to underwriters
- Upcoming: $4M. ARR, 60 customers
The plan has four milestones on a real calendar. Today Sillwater has 19 customers and $1.2M in recurring revenue. Coverage of the Gulf and Atlantic coasts goes live in the first quarter of 2027, the underwriting workbench ships in the third quarter, and by the fourth quarter the goal is 60 customers and $4M in recurring revenue.
If asked
Three founders who know water, risk and software.Founders who know water and risk.
- 01
Mara Voss, CEO: priced catastrophe risk at a reinsurer before founding Sillwater
- 02
Idris Calder, CTO: built flood-forecast data systems at a national weather agency
- 03
Noor Whitfield, Chief Scientist: hydrologist who models how water moves through streets and basements
Sillwater has three founders. Mara Voss, the CEO, priced catastrophe risk at a reinsurer. Idris Calder, the CTO, built flood-forecast data systems at a national weather agency. Noor Whitfield, the chief scientist, is a hydrologist who models how water moves through streets and basements.
So here is what we are raising to get there
The ask
Price flood building by building.Price flood building by building.
- Seed round
- $4.5M
The seed funds coast coverage and the underwriting workbench.
- Monthly growth the plan needs
- 10.6% = ($4M ÷ $1.2M)^(1/12) − 1
- ARR goal for Q4 2027
- $4M
Sillwater is raising a $4.5M seed round. It funds two things: coverage on the Gulf and Atlantic coasts, and the underwriting workbench customers keep asking for. Reaching $4M in annual recurring revenue by the fourth quarter of 2027 needs about 10.6% growth a month, well below the 18% Sillwater is compounding at today.